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Mental Health Foundation

by Black Sheep


A responsive website for the Mental Health Foundation with in depth condition resources and supporting stories from everyday New Zealanders.

Strategy

The Mental Health Foundation wanted a new website to showcase their new outlook on trusted mental health information in Aotearoa, New Zealand. With such a huge collection of content the challenge became how to reduce the clutter and still effectively communicate the important messages to the target audiences.

Execution

An emphasis on New Zealand imagery would be integral to the new look and create a new direction for the Mental Health brand. The website was broken into two distinct sections to help make the site easier to navigate for users. The first section focused on how to stay well and the other on ways to get help. Working closely with copywriters from Healthy Communications we were able to figure out the different resources that would be needed to filter out information to website users.

Services

  • Responsive web design
  • Development
  • SilverStripe CMS
  • MailChimp integration
  • Olark integration
  • Launched
  • 1 October 2014
  • Sector
  • Government