With a clear cache - a little over 11s on average. That top banner is still taking 7-8 seconds to load.

Once cached, 3.5s on average.

Download and install firebug and webdevelopers toolbar (easy way to clear cache) for Firefox if you haven't already. You can see all this for yourself.

Alot better, but 11s is far too long for first time visitors, and this looks to be a design problem. It's a heavy page that needs tweaking.

Ok, many thanks Aaron. I'll fix top image. By heavy page, do you mean too much code?

No not the code. More to do with the assets (Images, flash etc). The flash file and header are the main culprits to me.

Even after bringing the size of that flash file down, it's still half a MB alone. And looking at the animation, it just appears to be a slideshow of images. You are probably better off replacing it with a javascript slideshow like at the top left of this: http://www.torpedo7.co.nz/

You should be able to reduce quality on that banner to about 50% without making it look bad. That should drop it's size to about a third of what it is now.

Better yet - Cut it up and load it as several separate images.

Ok I've reduced the top image and sliced it up. Much better. I'll need to take another look at the flash. Do you think there is anything else that I need to take a look at or work on?

Nope. Nothing other than the flash appears excessive.

The only thing I can recommend if you want to squeeze as much speed as you can out of this is to download Firebug And YSlow.

YSlow analyzes any page and gives you some pretty good best practices for speed things up on the server side (usually in htaccess).

Thanks Aaron for all your help. It seems to be running a lot better now! Phew...