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Site of the Month: Orange Homes

SilverStripe Professional Partner, Plato Creative, wins October’s “site of the month” for their work in developing Orange Homes website

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SilverStripe Professional Partner, Plato Creative, wins October’s “site of the month” for their work in developing Orange Homes website. Plato succeeded in creating a stronger brand presence for Orange Homes whilst keeping customers top of mind through their site experience.

Plato is a Christchurch-based agency that combines business smarts and clever creative to deliver better brand experiences, boost sales and increase market share. The agency works across strategy, marketing, creative and digital channels. Orange Homes are the leading house builders in the Canterbury region of New Zealand. The company’s mission is to create dream homes and build lasting relationships.

Challenge

When tackling building Orange Homes’ new website, Plato’s challenge was to communicate Orange Homes’ proven track record of inspiring Cantabrians to build homes that match their lifestyles. The new website tells the story of building with Orange Homes for peace of mind and a smooth, stress-free process.

As a client-centric company, Orange Home needed their website to be easy to use with streamlined navigation and a drive to enquiry.

Screen Shot 2016 10 31 at 10.14.49

Some of the modules used

jonom/focuspoint – Allows admin users to set the focus point for images that they are uploading and ensures that all images are then cropped to this focus point. This is especially helpful when cropping images across multiple sizes.

silverstripe/userforms – Allows admin users to easily create new enquiry forms throughout the website and add specific fields as they require.

undefinedoffset/sortablegridfield – Admin users are able to manage large quantities of data and arrange how they are displayed as they require.

Results

Plato built a new website that keeps the customer front of mind. It communicates Orange Homes' unique brand story of being Canterbury’s leading home builder with 35 years and 1700 house builds under its belt. The website showcases the various house plans to suit every style and budget.

People looking to build a new home in the Canterbury region are able to easily locate Orange Homes online. What they find is a website that is easy to navigate and effectively displays all the types of houses you can build with Orange Homes.

The new website allows Orange Homes to talk to multiple target markets through dedicated pages. The flexibility of SilverStripe 3 allowed for the creation of dedicated pages that could be easily customised for each market, display related plan options and drive enquiry through a dedicated submission form on each page.

Since introducing market specific pages, Orange Homes has seen an increase in overall traffic of around 66%. Monthly numbers of enquiries have also grown consistently since the launch of the new website.

Screen Shot 2016 10 28 at 11.29.31Get your own work showcased!

Please visit Plato Creative website for more of their excellent work.

To share your own work, head to our community showcase.

 

About the author
Vinh Nguyen

Marketer at SilverStripe. He is the love child of Marketing and Web Technology.

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Comments

  • Very nice looking design Unresponsive mode. Love the seamless color branding throughout. I think a showcase of the homes in a portfolio would help orange. I did see a couple of images but they looked a bit gloomy which is in contrast with such s bright and friendly website. Nice work

    Posted by Stephen Forde, 07/11/2016 10:25pm (2 years ago)

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