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Little White UX

Design is a lot like magic, as it can be used for both good and evil. SilverStripe Principal Designer James Ford, provides a fun and enlightening breakdown of the concept of dark patterns and how they are used to influence our behaviour.

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Event Marketing Part 3: Standing out from the crowd

Standing out from the crowd at an expo with thousands of guests is not easy, but with these tips, you'll have lots of attendees 'oooing and ahhing' at your event booth.

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Google Analytics for content designers

Google Analytics isn't just for data teams. Content designers often underutilise Google Analytics when it can be a great tool for making sure content is hitting the mark, but note there are still some traps to avoid.

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Event Marketing Part 2: Don't use promo girls!

Your audience wants someone who works for your company and knows the product, so don't send promo girls, send your best! In part two of this series, Nicole explains the smartest ways to staff your booth.

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Event Marketing Part 1: Rewarding Guests

What makes a great event? How do you create an excellent competition? What is the best way to capture leads? These questions and many more are answered in this four part series, diving deep in to the dos and don'ts of event marketing.

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The future of content delivery

How we produce, distribute and consume content is changing. To illustrate our thinking on the topic, our future of content delivery series in now available to download for free. If you're a marketer or CMS user, learn what is happening in the content space and what you should keep an eye out for.

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10 tools for marketers to try in 2018

Everyone's got their favourite tools for getting the job done. SilverStripe Product Marketer, Andrew Underwood, lists 10 of his favourite tools for marketers to try this year. 

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Site of the Month: Bullet Brands

January's 'Site of the Month’ was built by Toast, a SilverStripe Professional Partner based in Auckland, New Zealand. Check out Toast’s incredible work and see what modules they leveraged to complete the build.

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How I was lucky enough to get a job at SilverStripe

Daniel Ralphs shares his experiences of becoming a marketing intern here at SilverStripe, and recollects the highlights of his three months with us and his journey to becoming a SilverStriper.

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Terms - the lost art of understanding

The purpose of terminology is to ease conversation and clarify understanding, but can often have the opposite effect. In this blog post, Chris Joe discusses why more thought should be put into the use of terms to increase understanding and reduce exclusion.

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Site of the Month: NRG Systems

November's 'Site of the Month' goes to NRG Systems. This interactive and highly informative website was created by SilverStripe Professional Partner Bluehouse Group. In this post we outline their processes to get this site off the ground and the success it has brought to NRG Systems.

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4 social media lessons from NZ Police

The New Zealand Police have some great advice on the use of social media in marketing. Here's what they had to say about how they best connect to their audience, as well as shedding light on the future of social media in emergency services.

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Little White UX

Design is a lot like magic, as it can be used for both good and evil. SilverStripe Principal Designer James Ford, provides a fun and enlightening breakdown of the concept of dark patterns and how they are used to influence our behaviour.

 read

Making SilverStripe fluent in other languages

SilverStripe is on it's way to becoming a polygot, mastering all the languages. Senior developer Robbie Averill talks us through how SilverStripe is approaching multi language and localisation support with our fluent module. 

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Trends to investigate in Google Analytics

Google Analytics provides an abundance of information when it comes to understanding the behaviour happening on a website. Lana Gibson from Lanalytics helps us to understand and interpret the key trends available in Google Analytics. 

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Testing, testing, 1, 2, 3

A/B testing is the best way to figure out what marketing messages and creative content appeal to your audience the most. Learn how the SilverStripe Marketing team implement variant testing so you too can increase your website’s engagement and conversions.

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A Silver Summer

Summer is coming. We're taking part in the Summer of Tech and Summer of Biz internship programs to attract recent graduates to come and work with us this Summer. 

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Don’t reinvent the block

After extensive user research and feedback, a commercially supported SilverStripe module for content blocks is on its way. SilverStripe Principal Designer, Paul Clarke, talks us through what to expect. 

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Site of the Month: Royal Albert Hall

August's 'Site of the Month' has been awarded to the Royal Albert Hall. Their simple, interactive website was built by SilverStripe Professional Partner Made Media. 

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Agile Mastery - The Dreyfus Model in practice

Posted in Agile, Marketers

Tagged agile

Diana Hennessy

by Diana Hennessy

Posted 29 August 2017

Mastering Agile practices doesn't happen over night. In todays post, we take a look at why Agile restructuring can get off to a shaky start and unpack the 6 steps to becoming an Agile master.

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Busting Google Analytics engagement myths

In this guest post, Lana Gibson from Lanalytics busts some of the most common myths surrounding analytics while also clarifying how data can help to define success for your website. 

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Site of the Month: Alberta Electric System Operator

July's 'Site of the Month' has been awarded to AESO (Alberta Electric System Operator). Built by SilverStripe Professional Partner Evans Hunt, the beautiful looking website makes finding information easier and significantly improved on-site engagement. 

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