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Tame the Content Beast Part 5: This is for everyone

In the final part of our Tame the Content Beast series, we highlight a crucial step in crafting your web content, accessibility. Our simple checklist will help you ensure your content is accessible to everyone. 

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Clickbait with a Conscience

Figuring out how to use clickbait to entice and influence your audience can be tricky. This month, we are looking at the second principle from our eBook “Powers of Persuasion" – using nice clickbait.

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Auckland Meetup: GraphQL, React & SilverStripe 4

The SilverStripe community recently came together for a long overdue meetup in Auckland, and heard presentations showcasing GraphQL, React, and SilverStripe 4.

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Module of the Month: Focus on what matters

Focus Point is SilverStripe’s Module of the Month. It provides a solution for automatic image cropping, enabling content editors to easily set and crop imagery from a focus point, instead of the centre point of the image.

 

 

 

 

 

 

 

 

 

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Site of the Month: Fittopia

Impulse Digital are creators of this months 'Site of the Month' for their work on Fittopia.com.au. Impulse Digital developed an online lifestyle platform for Fittopia that helps fitness businesses to connect with media outlets. Read more about the project and what modules were used here.

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Introducing the SilverStripe Resources Centre

Announcing the launch of our brand new, completely free Resources Centre, where we've brought together years of expertise into one place. You will find a collection of downloadable content including case studies, eBooks, whitepapers and more. 

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Meeting up with the SilverStripe community

At our most recent SilverStripe Meetup in Wellington, the community came together to learn about upgrading to SilverStripe 4, the dos, the don'ts and the benefits of upgrading to 4. SilverStripe developers Charlie and Marco also unpacked the topic of search, of which you can view in this post.

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Influencing for good in the Public Sector

Influencing change in the public sector is tricky, especially when you’re trying to curb behaviour. In this post we look at just 1 of the 6 principles from our upcoming ebook on influencing for good, the principal being 'the magic of three'.

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Site of the Month: Camden Council

Camden Council is May's 'Site of the Month'. Built by Solutions Outsourced, it is an innovative, accessible, visually engaging design built to ease pressure on the Council's call centre. 

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Tame the Content Beast Part 5: This is for everyone

In the final part of our Tame the Content Beast series, we highlight a crucial step in crafting your web content, accessibility. Our simple checklist will help you ensure your content is accessible to everyone. 

 read

Tame the Content Beast Part 4: Constant feedback

There's nothing worse than writing a long piece of content just to realise it doesn't resonate with the audience and tanks in search. Constant feedback is crucial for avoiding this and ensuring your content remains on target.

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Site of the Month: So Resi

April's 'Site of the Month' comes from SilverStripe Professional Partner Positive Technology. This site offers a clean, feature rich, responsive user experience and is well directed towards its target audience.

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Tame the Content Beast Part 3: Being ruthless

Posted in Marketers

Tagged marketers

Claire Hodds

by Claire Hodds

Posted 5 April 2018

Be ruthless when creating your content. People want immediate information, simple answers and relevant insight from your content. Here’s how you can be ruthless with content and how to only put your best foot forward.

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Marketing and Agile: Practical advice for becoming an Agile marketer

You already know how marketers can embrace Agile processes and methodologies, here's how to get started as an Agile marketer, increase outputs and deliver results.

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SilverStripe vs WordPress - An agency perspective

As a web agency, it's important to help your clients understand the pros and cons for any technology choice. We sat down with the team at Devmac to talk about how they navigate conversations when it comes to deciding on SilverStripe vs WordPress.

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Marketing and Agile: Helping marketers keep up

Agile isn't just for development teams! More marketing teams are becoming advocates for Agile processes as they realise the positive impact it has on their workflows. Here are the reasons why Agile is valuable for marketing teams.

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Tame the Content Beast Part 2: Data driven decision making

Posted in Marketers

Tagged marketers, Data

Claire Hodds

by Claire Hodds

Posted 20 March 2018

Using data to inform decisions is the crucial next step in taming the content beast. In part 2 of this series, we look at how our trusted ally Google Analytics and some other useful tools can aid us on our content creation journey.

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CIO-CMO Exchange for marketing and digital leaders event 2018 recap

We recently participated in the Auckland CIO-CMO event to learn from digital leaders and marketing executives who are on the frontline of digital innovation and trends. Read the event recap from SilverStripe Account Director, Andy Rycroft. 

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Tame the Content Beast Part 1: User First

Posted in Marketers

Tagged marketers

Claire Hodds

by Claire Hodds

Posted 8 March 2018

In the first of our 'Tame the Content Beast' series we discuss why defining your user is the first step to take in the content creation process. Having a clear idea of your user and audience in mind, helps to effectively target your messaging and content.

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Event Marketing Part 4: Pre planning your post event plan

Posted in Marketers

Tagged marketers

Nicole Williams

by Nicole Williams

Posted 6 March 2018

In the final part of this series, Nicole discusses the importance of having a post-event plan, because if you can't measure your success how do you know if attending the event was worthwhile?

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Video: StripeCon NZ 2017 - John Milmine and Paul Clarke

We continue to release our series of StripeCon New Zealand 2017 videos, this time hearing from John Milmine of DNA and Paul Clarke from SilverStripe on the topic of content blocks. 

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Event Marketing Part 3: Standing out from the crowd

Standing out from the crowd at an expo with thousands of guests is not easy, but with these tips, you'll have lots of attendees 'oooing and ahhing' at your event booth.

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