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CWP 2.0 major release and upgrading

Last month the first major version release was made for CWP since its inception in 2013. CWP 2.0 marks a huge milestone for the platform and allows CWP customers to now upgrade their sites to be compatible with SilverStripe 4. Here is a technical overview of the release.

Posted in Developers

Tagged CWP, release

Dylan  Wagstaff

by Dylan Wagstaff

Posted 13 June 2018

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Tag: marketers

Site of the Month: Camden Council

Camden Council is May's 'Site of the Month'. Built by Solutions Outsourced, it is an innovative, accessible, visually engaging design built to ease pressure on the Council's call centre. 

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Tame the Content Beast Part 5: This is for everyone

In the final part of our Tame the Content Beast series, we highlight a crucial step in crafting your web content, accessibility. Our simple checklist will help you ensure your content is accessible to everyone. 

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Tame the Content Beast Part 4: Constant feedback

There's nothing worse than writing a long piece of content just to realise it doesn't resonate with the audience and tanks in search. Constant feedback is crucial for avoiding this and ensuring your content remains on target.

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Site of the Month: So Resi

April's 'Site of the Month' comes from SilverStripe Professional Partner Positive Technology. This site offers a clean, feature rich, responsive user experience and is well directed towards its target audience.

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Tame the Content Beast Part 3: Being ruthless

Posted in Marketers

Tagged marketers

Claire Hodds

by Claire Hodds

Posted 5 April 2018

Be ruthless when creating your content. People want immediate information, simple answers and relevant insight from your content. Here’s how you can be ruthless with content and how to only put your best foot forward.

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Marketing and Agile: Practical advice for becoming an Agile marketer

You already know how marketers can embrace Agile processes and methodologies, here's how to get started as an Agile marketer, increase outputs and deliver results.

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Marketing and Agile: Helping marketers keep up

Agile isn't just for development teams! More marketing teams are becoming advocates for Agile processes as they realise the positive impact it has on their workflows. Here are the reasons why Agile is valuable for marketing teams.

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Tame the Content Beast Part 2: Data driven decision making

Posted in Marketers

Tagged marketers, Data

Claire Hodds

by Claire Hodds

Posted 20 March 2018

Using data to inform decisions is the crucial next step in taming the content beast. In part 2 of this series, we look at how our trusted ally Google Analytics and some other useful tools can aid us on our content creation journey.

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CIO-CMO Exchange for marketing and digital leaders event 2018 recap

We recently participated in the Auckland CIO-CMO event to learn from digital leaders and marketing executives who are on the frontline of digital innovation and trends. Read the event recap from SilverStripe Account Director, Andy Rycroft. 

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Tame the Content Beast Part 1: User First

Posted in Marketers

Tagged marketers

Claire Hodds

by Claire Hodds

Posted 8 March 2018

In the first of our 'Tame the Content Beast' series we discuss why defining your user is the first step to take in the content creation process. Having a clear idea of your user and audience in mind, helps to effectively target your messaging and content.

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Event Marketing Part 4: Pre planning your post event plan

Posted in Marketers

Tagged marketers

Nicole Williams

by Nicole Williams

Posted 6 March 2018

In the final part of this series, Nicole discusses the importance of having a post-event plan, because if you can't measure your success how do you know if attending the event was worthwhile?

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Event Marketing Part 3: Standing out from the crowd

Standing out from the crowd at an expo with thousands of guests is not easy, but with these tips, you'll have lots of attendees 'oooing and ahhing' at your event booth.

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Google Analytics for content designers

Google Analytics isn't just for data teams. Content designers often underutilise Google Analytics when it can be a great tool for making sure content is hitting the mark, but note there are still some traps to avoid.

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Event Marketing Part 2: Don't use promo girls!

Your audience wants someone who works for your company and knows the product, so don't send promo girls, send your best! In part two of this series, Nicole explains the smartest ways to staff your booth.

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Event Marketing Part 1: Rewarding Guests

What makes a great event? How do you create an excellent competition? What is the best way to capture leads? These questions and many more are answered in this four part series, diving deep in to the dos and don'ts of event marketing.

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Site of the Month: Bullet Brands

January's 'Site of the Month’ was built by Toast, a SilverStripe Professional Partner based in Auckland, New Zealand. Check out Toast’s incredible work and see what modules they leveraged to complete the build.

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How I was lucky enough to get a job at SilverStripe

Daniel Ralphs shares his experiences of becoming a marketing intern here at SilverStripe, and recollects the highlights of his three months with us and his journey to becoming a SilverStriper.

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Terms - the lost art of understanding

The purpose of terminology is to ease conversation and clarify understanding, but can often have the opposite effect. In this blog post, Chris Joe discusses why more thought should be put into the use of terms to increase understanding and reduce exclusion.

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