In February 2012, my colleagues Matt Bailey and Sveta Coward entered their theme designs (Sunrise & Tangerine) for the SilverStripe theme contest. Both themes were designed and built with responsive functionality, meaning they respond to different devices to provide a more user-friendly browsing experience.
The amount of people using their mobile phone to browse the web is increasing every day, with nearly 30% of all internet usage now coming from mobile devices.
More interesting mobile internet statistics:
These statistics are from a mobile marketing event I attended last month. There are more statistics in this blog post.
I carried out an investigation using the Google Analytics data of some of our clients, the results can be seen below.
This data is only based on traffic from websites we manage.
As you can see from these statistics, mobile internet usage is growing at an unbelievable rate, which is why responsive design represents such a strong proposition for businesses.
In 2010, Google became a mobile-first company - meaning they design and develop all of their tools and websites for mobile devices before designing for desktop computers. We’re now applying this principle to all SilverStripe and Magento websites that we build, delivering responsive websites that are scalable.
In some cases, adapting your website to be more mobile-friendly might not be a cost-effective option, you can find out by doing the following:
Review your traffic in Google Analytics
If a lot of your visitors are coming from mobile devices, then a mobile website or responsive design could prove to be a big opportunity.
Check the devices your visitors are using
Once you’ve identified the mobile devices that your visitors are using, you can then test to see how your website renders on the given device.
If you would like to read more about mobile marketing and websites, I’ve written the following posts on the GPMD blog: