To showcase the brand and the products of Bauer in a SEO-optimized, user-friendly, maintainable and structured way was a real challenge, because of the enormous product range and the huge amount of data that needs to be displayed in the best possible way. SilverStripe helped us to create an all-round successful digital brand presence that meets the requirements of humans and search-machines alike. The products are presented in a tidy and clear manner, with all relevant information right where the visitor needs it. Also, Visitors can find comprehensive information on Bauer's corporate history and vision, as well as the numerous new innovations and forward-looking developments.