COVER Watches are manufactured in Switzerland and bear the designation "Swiss Made". This label is highly esteemed worldwide.
"Swiss Made" embodies a concept of quality having been achieved over the years. It includes both technical quality of watches as well as aesthetic quality. It equally covers traditional manufacturing and new technologies.
The intrinsic value of the "Swiss Made" label, therefore, is the result of considerable efforts on the part of watch making companies being ultimately responsible for the maintenance of their high reputation.
- 29 March 2011