Helping Tackle Student Loans Feejoa is a fantastic new rewards programme that allows Kiwis to pay off their student loans painlessly using crowd funding through family and friends. The first challenge was to refresh the brand, including fonts, colour palette and iconography which positioned the brand as approachable yet serious. We developed a truck load of custom functionality, including animated dashboards allowing subscribers to control their crowd funding and maintain payment cards for use at merchants. Since launch, the new Feejoa branding and website has helped attract new subscribers and some of New Zealand's largest merchants.