Camden Council approached us to design and develop their new website. Having hosted Camden Council’s previous website, as well as that of several of their sub-brands including Camden Library and Camden Civic Centre, Camden Council trusted us to meet their extensive needs for the project.
Our design team worked closely with the Camden Council marketing team and key stakeholders through a series of workshops and presentations to develop an innovative, accessible, visually engaging design. The primary directive in designing the new website was to reduce pressure on the council’s call centre. This was achieved by creating a system of design hierarchy which led the user to navigate the site in a preferred manner, and placed key information at the forefront of the design.
It was now critical for our development team to realise the visual and interface elements of the site design, in a way that is both easy to navigate for the user, and efficient to manage for Council admins. Our development team collaborated closely with the Council team and our designers on key functionality at each stage of build. We deployed a visually striking interface design for the Council, built on a web platform and content management system that is easy and efficient for admins to use, and ultimately, delivered a site that is intuitive for residents to find the information they need when engaging with Council.
- 28 September 2017