Greenhouse embarked on a collaborative journey alongside Camden Surgical Hospital to establish a brand identity and digital presence that deeply resonates. Driven by a user-centric approach, we created a dynamic visual identity, marked by a contemporary logo that cleverly fuses the initials CSH to form a health plus symbol. We applied this new brand identity to several collateral including: website business card social media post email signature signage Our strategic design solutions showcased Camden Surgical Hospital's core values while catering to user needs. We delivered a comprehensive website spotlighting specialists, surgeons, and facilities with every detail thoughtfully designed. Our touchpoint-centric strategy ensured that whether users sought information about parking, location, or the hospital's caliber, the experience flowed effortlessly.