BACKGROUND Infotools is a SaaS company that provides market research tools to some of the largest organisations in the world including Coca-Cola and Orange. CHALLENGE Infotools needed a rebrand and new site in order to better-relate to their target audience predominantly in the USA and English-speaking Europe. Infotools needed a site that showcased their hero product, Harmony, that enabled them execute on their strong inbound strategy and one that visually stood out from their competitors. The site also needed to work from a UX/UI perspective in harmony (no pun intended!) with their software platform. SOLUTION Infotool's key priority was showcasing the product, followed closely by creating a connection between the software and the resulting insights rather than features and functionality alone. Working in tight collaboration we created a site that met the goals, and without needing to have multi-country functionality. RESULTS The site, easily spoke to the various target personas across two distinct target markets. It showcased the product will offering multiple CTA touch points to feed their inbound funnel both top and bottom.