The client competes in the saturated eProcurement space with its major focus on the USA market. It had an outdated Wordpress site that was not secure, difficult to update and didn't reflect their new SaaS-based brand direction.
The brief from the client was for a highly functional new website that would stand out amongst the straight, blue-based competitors, could showcase multiple customer proof points, could showcase a new product demo hero video, include multiple calls to action, tell a story down the page as well as throughout, and speak to multiple buying personas across multiple countries.
The website also had to be designed to enable integration with AnnounceKit, Hubspot and a third party ROI calculator post launch.
The design that we developed fit the client brief perfectly but presented numerous technical challenges - specifically making the 'cut-out' shapes be responsive.
Working with Unimarket's marketing team we focused tightly on the wireframes to ensure the multitude of objectives could be met. Concurrently we worked to develop the new visual identity while refining the wires. Development was completed within 6 weeks with the biggest hold up being client content. Extensive bug testing was undertaken to ensure the unique design was solid and the client understood how to make it work.
The client feedback speaks for itself, "I just wanted to take a pause and simply say thank you -- from the bottom of my heart -- to each of you for all the work you've done. I just want you to know how very sincerely I appreciate EVERYTHING that you've done to help me. You're all bloody amazing and absolutely brilliant miracle workers. Thank you, thank you, thank you."