Way back in 2016, Coretex was making a move on the international telemetrics market. After a comprehensive acquisition and merger process they needed a site that allowed them to compete on a global scale.
Coretex targets multiple industry verticals, each with multiple target personas in the buying cycle and across multiple geographies. It also has multiple products that can be sold to each of those verticals and geographies.
They needed their site to visually represent the brand at a global scale, to visually differentiate from their competitors and to easily provide relevant information to each geography, vertical and persona.
They also needed a solid UI to move the visitor through the site quickly and easily.
They also needed the ability to update the site, quickly and easily as new products and changes to the technology were made.
Finally, it had to integrate with various products, such as Intercom HubSpot, Salesforce, and various other platforms.
While the initial installation happened many years ago, we've continued to update and upgrade it; refining the user flow, refining the messaging and refining the structure all the while keeping it up to date.