Facteon had recently spun out of Fisher & Paykel and been acquired by Haier. They needed a new website that represented them globally, differentiated them from competition, worked well in all markets, in particular China, could house their extensive library of thought leadership pieces, represented their holistic and modular product offerings and took the user on a journey that was relevant to their industry or specific needs.
The target audience are engineers, so priority was placed on deep technical information being available and easily found.
The site also needed to integrate with HubSpot. And despite the initial brief being for a single global site with one language (English) post go-live that decision was quickly changed and a China-specific site with Mandarin language capability was requested.
Working in collaboration with the client we took the brand (from a third party) and developed the visual identity that built on the modular theme.
The build occurred quickly and without incident while the post go-live multi-language capability went smoothly too.
The client has a visually unique site that works well in both China and the rest of the world. Edits can be easily made by the client in both Mandarin and English.
It provides solid functionality for the resources section housing their thought leadership articles.
And it provides easy way-finding for deep content access, as well as high level information that is relevant to multiple personas and markets.