Poli is a chicken sausage, famous for being youthfully mischievous and using offbeat communication methods. We wanted to transpose Poli brand’s special character onto a new, dynamic and interactive website that offers its visitors an unforgettable experience. Mimicking Poli’s explosion of flavours, the website is an explosion of colours while utilising copious elements of modern design. The online presentation of the world’s craziest sausage is technically adept, uses contemporary design and provides inspiring content. The goal of the website is to awaken a desire for a Poli sandwich.