Background

Nova Runda is a Croatian craft-beer brewery focused on bringing the real “hop” experience. As one of the first pioneers of craft beers in Croatia they have made a first Croatian crowdfunding campaign on Indiegogo.

Our challenges

Plan that we developed for this project included a new sitemap with more than 200 pages that could help client grow his organic online presence, thus saving on advertisements. With large number of content comes challenge to edit it and present it to actual user in best possible way, that is why in beginning of project client had a full control of it to ensure its quality and input.

Our solutions

We made a redesign of the entire website, focusing on making it easier to navigate. Redesign was also adapted for tablet and mobile devices. For easier and faster content management we implemented SilverStripe CMS, and equipped it with all kinds of goodies, like multi-language, responsive images and a various SEO thingies. With designers help we’ve implemented couple of extra features like:

• On scroll back-to-top beer glass
• Switcher of beer labels
• Sticky navigation
• Easter egg popup :)

Other features and pages/layouts we developed & implemented:

• Email template for notifying administrators of inquiries
• CMS Admin interface for managing customers inquiries
• Advanced caching and performance
• Advanced image processing
• Content shortcodes and canned content templates
• SSL implementation
• Responsive images
• FAQ pages
• Location pages grouped by City
• Blog pages with categorisation and tags

All features comes nicely with latest version of SilverStripe 4 which has proven to be much more user-friendly and faster, and in the end easier for management.

The results

With new site, users now are viewing more pages per visit (approximately 5.5 pages/per user) that is increase more than 110% compared to previous period. Mobile traffic has also increased covering more than 56% of traffic (compared to 49% before). Speed in these days of mobile usage matters, that is why we paid special care to performance, and according to statistic we did it. New site performs 5 times faster compared to previous period.