Dessert manufacturer Langtons had refreshed their branding and invested in fantastic product photography.
All they needed now was an equally fantastic new website. Bigfork were appointed to do the job based on our expertise in the food industry.
Our first task was to set the objectives for the website. Langtons’ target audience is the food service industry – pubs, restaurants, hotels, and anyone else wanting to provide quality desserts to their customers.
The main objectives of the website were to support their sales operation and generate leads. To achieve this we needed to promote the main benefits of Langtons products:
- High quality
- Convenient frozen food product
- Large product range
- Individual and multi portions available
Simple product finder
To show off the product range, we created an easy to use product finder. Potential customers can browse the whole range or filter by different options to find products that suited their requirements. The products are all listed in a highly visual format, making the most of Langtons’ excellent photography.
Mouth Watering Benefits
We wanted to show off the benefits of using Langtons in a creative way, so designed “benefit bites” into the website using punchy graphics and animations.
Crunchy calls to action
A key objective of the new website was lead generation, so we created some red hot calls to action. These were designed to be simple and stand out on the page. The CTA's are straightforward – call us, request a sample or get a quote, and they're included on every product page and other relevant pages for maximum effect.
A winning website design
Langtons are really pleased with their new website and it’s helped them secure new business and even win awards. A great job from Bigfork - the digital people.
