Lana Gibson
Lanalytics works to eliminate the frustration of bad user experience one website at a time, using the power of data. She provides clear audience insights that help people achieve measurable success online.
You can contact Lana from her website lanalytics.co.nz
Contributions
Member since Aug 2017
3 Blog posts
Google Analytics for content designers
Google Analytics isn't just for data teams. Content designers often underutilise Google Analytics when it can be a great tool for making sure content is hitting the mark, but note there are still some traps to avoid.
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Trends to investigate in Google Analytics
Google Analytics provides an abundance of information when it comes to understanding the behaviour happening on a website. Lana Gibson from Lanalytics helps us to understand and interpret the key trends available in Google Analytics.
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Busting Google Analytics engagement myths
In this guest post, Lana Gibson from Lanalytics busts some of the most common myths surrounding analytics while also clarifying how data can help to define success for your website.
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