Blog

April's 'Site of the Month' comes from SilverStripe Professional Partner Positive Technology. This site offers a clean, feature rich, responsive user experience and is well directed towards its target audience.

Be ruthless when creating your content. People want immediate information, simple answers and relevant insight from your content. Here’s how you can be ruthless with content and how to only put your best foot forward.

You already know how marketers can embrace Agile processes and methodologies, here's how to get started as an Agile marketer, increase outputs and deliver results.

Agile isn't just for development teams! More marketing teams are becoming advocates for Agile processes as they realise the positive impact it has on their workflows. Here are the reasons why Agile is valuable for marketing teams.

Using data to inform decisions is the crucial next step in taming the content beast. In part 2 of this series, we look at how our trusted ally Google Analytics and some other useful tools can aid us on our content creation journey.

We recently participated in the Auckland CIO-CMO event to learn from digital leaders and marketing executives who are on the frontline of digital innovation and trends. Read the event recap from SilverStripe Account Director, Andy Rycroft. 

In the first of our 'Tame the Content Beast' series we discuss why defining your user is the first step to take in the content creation process. Having a clear idea of your user and audience in mind, helps to effectively target your messaging and content.

In the final part of this series, Nicole discusses the importance of having a post-event plan, because if you can't measure your success how do you know if attending the event was worthwhile?

Standing out from the crowd at an expo with thousands of guests is not easy, but with these tips, you'll have lots of attendees 'oooing and ahhing' at your event booth.

Google Analytics isn't just for data teams. Content designers often underutilise Google Analytics when it can be a great tool for making sure content is hitting the mark, but note there are still some traps to avoid.

Your audience wants someone who works for your company and knows the product, so don't send promo girls, send your best! In part two of this series, Nicole explains the smartest ways to staff your booth.

What makes a great event? How do you create an excellent competition? What is the best way to capture leads? These questions and many more are answered in this four part series, diving deep in to the dos and don'ts of event marketing.

January's 'Site of the Month’ was built by Toast, a SilverStripe Professional Partner based in Auckland, New Zealand. Check out Toast’s incredible work and see what modules they leveraged to complete the build.

Daniel Ralphs shares his experiences of becoming a marketing intern here at SilverStripe, and recollects the highlights of his three months with us and his journey to becoming a SilverStriper.

The purpose of terminology is to ease conversation and clarify understanding, but can often have the opposite effect. In this blog post, Chris Joe discusses why more thought should be put into the use of terms to increase understanding and reduce exclusion.