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Introducing the new Silverstripe logos and brand family

Over the years, as our products and services have evolved to meet the changing needs of our customers, our brand has evolved, too. Today, we’re excited to unveil the new Silverstripe brand family and logos with a bright, bolder, and simpler look.

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Over the years, as our products and services have evolved to meet the changing needs of our customers, our brand has also evolved. Today, we’re excited to unveil the new Silverstripe brand family and logos with a bright, bolder, and simpler look.

Oh hi, new logos!

You may have noticed we’ve removed the capital "s" in the middle of Silverstripe. Our name originated nearly two decades ago from a variety of bamboo that clumps together, representing the idea of a community growing together and building tools to create better web experiences. Simplifying the name to a single capital “s” reiterates the idea of working as one team, helping organisations shape modern life through technology.

Silverstripe logos

The Silverstripe brand family

When we first started out, Silverstripe was everything we did—from our CMS to our professional services—but over the years, what we do has broadened. So, we've expanded our brand family, and created a distinction between our products and services.

Silverstripe is our parent brand, covering our services, programs, and initiatives. Wherever you see Silverstripe, you're seeing our whole organisation and what we represent. For our products, we've tried something a little different. We've created sub-brands for Silverstripe CMS and Silverstripe Cloud to show off what they have to offer that's unique to what the Silverstripe brand does.

Silverstripe product logos


Silverstripe CMS

We believe that everyone's lives should improve as technology advances, so we've built the tools to help do just that. 

With its extensive range of features, Silverstripe CMS simplifies the content management experience so that teams can confidently create and deliver the right content to their customers. As a highly customisable CMS, the flexibility provided by Silverstripe CMS means content editors can update their websites without depending on designers or developers.

Silverstripe Cloud

Silverstripe Cloud combines our fully-managed Platform-as-a-Service with an intuitive deployment dashboard, high-performance infrastructure, and development tools to empower teams to create outstanding digital experiences. 

Silverstripe Cloud is designed to run, support, and protect websites and applications powered by Silverstripe CMS, with infrastructure optimised to ensure high-availability and uptimes for digital projects.

Silverstripe Services

We focus on creative strategy and digital problem solving to create compelling, human-centred experiences. 

Our core services are the foundation of every project we undertake, allowing us to tackle complex problems and improve the lives of the people using digital products. Whether it’s Research & Strategy, UX & Visual Design, or Web Development, we like to think of our clients as our partners, working closely alongside each other in every aspect.

That’s a wrap!

We’ll be rolling these changes out over time. If you’re an existing Silverstripe customer or user, it’s business as usual. Nothing has changed under the hood.  

Head over to Silverstripe.com and get the full rundown on the changes, including access to our brand material, so you can get familiar with our brand and learn how to use it when you’re shouting out about Silverstripe.

Feel free to get in touch

Have you got an awesome new idea or project that you want to chat about? We're here to talk you through it. Feel free to get in touch.

About the author
Olivia Haslemore

Olivia is a member of the Silverstripe Marketing Team, responsible for contributing to long-term planning and brand strategy.

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