A new-look website completely re-developed with personalised URLs, cruise search and Flash content. The site was optimised for search engines and incorporated Omniture analytics.

The redevelopment was sparked by our in-depth look at online collateral and customer journey, as well as analysis of online and offline promotional activity.

The site was awarded “Runner Up: Travel Marketing Awards 2010 - Best Website” (http://www.thetravelmarketingawards.com/archive2010/mr6.html)