Mercator, the largest retailer in SEE
More-than-a-decade-long cooperation and understanding of modern consumers served as a basis for a new concept of Mercator's website, whose content, range of products, special deals and technical solutions respond to customers' different interests and needs at all levels. Mercator’s entire range of products is thoughtfully presented from the perspective of different lifestyles and needs, which allows consumers to quickly find what they are searching for and move around the website. The new platform makes it possible for Mercator to present extensive content to various target groups in a transparent way, thus giving customers a reason to keep coming back.
We faced three main challenges. The first one was how to present an extremely large amount of content, special offers, innovative solutions and various fields Mercator is involved in in a transparent manner. The second challenge was to find a concept that would merge the content according to the website users' interests and lifestyles, and not just across individual segments. The third challenge was the need to enable an approach that was as personalised as possible for future one-on-one communication with profile owners.
A website that responds to customers’ every need
Through its content, range of products, special deals and technical solutions the mercator.si website responds to customers' different interests and needs at all levels. The dynamic content delivery system paired with a tag and navigation system allows website visitors the shortest route to the destination, while also giving them the opportunity to discover all sorts of new products. The content is logically interconnected in terms of transitions from the offered products to articles or from articles to special deals. Calls to action are placed in various key website spots. The website also features the first personalisation step, which offers registered users the content depending on their Pika loyalty card type.
- 25 January 2022