The Terme Krka website presents the stories of four different destinations and has two primary functions – it is a sales channel and a digital communication hub. The concept is based on making it easier for users to reach everything the destinations have to offer through three different search scenarios – depending on their interests, destination or wish to make an immediate booking. With a focus on raising awareness of the importance of building a relationship with users and the brand, the sales-related content is paired with all sorts of other interesting information. A user-friendly experience provides users with a quick access to information and the option for a hassle-free purchase.