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Silverstripe CMS 6.0.0 alpha release

Silverstripe CMS has hit a new milestone—Silverstripe CMS 6.0.0-alpha1 has been released.

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Tag: marketing

The Buzz on Best-of-Breed

In marketing, there has never been more tools at our disposal—the range of tech options is endless! Find out how the benefits of adopting a best-of-breed marketing technology stack can improve your marketing efforts.

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We're getting personal

While personalising first names in emails has become commonplace, there is a wider world of personalisation to be explored. For the final principle of the Powers of Persuasion series, we take a look at how your organisation can build trust online by personalising the user’s experience.

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Trust Me

When we make decisions, we look to people we trust to decide what we should do. For the fifth principle of the Powers of Persuasion series, we take a look at how your organisation can build trust online.

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Following the herd

When we're uncertain on how to behave, we look to others for guidance. For the fourth principle from our Powers of Persuasion eBook, we take a look at how you can use social proof in your communications to influence a person when they are making a decision.

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Make Your Look Matter

An essential part of the online user experience is all about how you design your site. As the third principle from our Powers of Persuasion eBook, we are looking at how the look of your site can influence the user for the better!

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Clickbait with a Conscience

Figuring out how to use clickbait to entice and influence your audience can be tricky. This month, we are looking at the second principle from our eBook “Powers of Persuasion" – using nice clickbait.

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Introducing the SilverStripe Resources Centre

Announcing the launch of our brand new, completely free Resources Centre, where we've brought together years of expertise into one place. You will find a collection of downloadable content including case studies, eBooks, whitepapers and more. 

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Influencing for good in the Public Sector

Influencing change in the public sector is tricky, especially when you’re trying to curb behaviour. In this post we look at just 1 of the 6 principles from our upcoming ebook on influencing for good, the principal being 'the magic of three'.

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Event Marketing Part 2: Don't use promo girls!

Your audience wants someone who works for your company and knows the product, so don't send promo girls, send your best! In part two of this series, Nicole explains the smartest ways to staff your booth.

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The future of content delivery

How we produce, distribute and consume content is changing. To illustrate our thinking on the topic, our future of content delivery series in now available to download for free. If you're a marketer or CMS user, learn what is happening in the content space and what you should keep an eye out for.

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10 tools for marketers to try in 2018

Everyone's got their favourite tools for getting the job done. SilverStripe Product Marketer, Andrew Underwood, lists 10 of his favourite tools for marketers to try this year. 

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