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Nicole Williams

Nicole has over 10 years experience in marketing and communications. As Head of Product, she is responsible for overseeing product management, product delivery, and marketing at SilverStripe. Nicole is responsible for engaging with public sector agencies to drive forward the vision and roadmap for the Common Web Platform, harnessing the potential of open source to share government innovation

Nicole is an advocate for knowledge sharing, believing it’s key to keeping up with the pace of tech. Her writing has been featured on Hubspot, Boardview.io and Huffington Post.

 

Marketing and Agile: Practical advice for becoming an Agile marketer

Posted in Marketers, Agile

Tagged marketers, agile

Posted 4 April 2018

You already know how marketers can embrace Agile processes and methodologies, here's how to get started as an Agile marketer, increase outputs and deliver results.

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Marketing and Agile: Helping marketers keep up

Posted in Marketers, Agile

Tagged marketers, agile

Posted 21 March 2018

Agile isn't just for development teams! More marketing teams are becoming advocates for Agile processes as they realise the positive impact it has on their workflows. Here are the reasons why Agile is valuable for marketing teams.

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Event Marketing Part 4: Pre planning your post event plan

Posted in Marketers

Tagged marketers

Posted 6 March 2018

In the final part of this series, Nicole discusses the importance of having a post-event plan, because if you can't measure your success how do you know if attending the event was worthwhile?

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Event Marketing Part 3: Standing out from the crowd

Posted in Marketers

Tagged marketers

Posted 21 February 2018

Standing out from the crowd at an expo with thousands of guests is not easy, but with these tips, you'll have lots of attendees 'oooing and ahhing' at your event booth.

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Event Marketing Part 2: Don't use promo girls!

Your audience wants someone who works for your company and knows the product, so don't send promo girls, send your best! In part two of this series, Nicole explains the smartest ways to staff your booth.

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Event Marketing Part 1: Rewarding Guests

Posted in Marketers

Tagged marketers, company

Posted 1 February 2018

What makes a great event? How do you create an excellent competition? What is the best way to capture leads? These questions and many more are answered in this four part series, diving deep in to the dos and don'ts of event marketing.

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Driving government digital innovation across the ditch

Posted in Company

Tagged CWP, GovEdition

Posted 30 November 2017

The recent Driving Digital event in Canberra presented a great opportunity to get involved with other New Zealand tech companies and hear from the CDOs in the Australian federal government. SilverStripe attended this event and outlined some key insights about the future of New Zealand tech in Australia.

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It’s closing time for SilverStripe Forums

Spammers may have won this battle, but they haven't won the war. We're closing down our community forums due to a massive spike in spam but will continue to support community conversations in different channels. 

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Inclusive job ads for all stripes, all types

Our Head of Product, Nicole Williams, shares lessons on writing inclusive job ads and the continuing journey towards inclusive companies and communities. 

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SilverStripe Australia announces name change to Symbiote

SilverStripe Australia is changing its corporate name to Symbiote and becoming part of the SilverStripe Professional Partner network.

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First CWP meetup reveals what makes or breaks an intranet

Posted in Platform

Tagged CWP, meetup, public sector

Posted 21 June 2017

The first Common Web Platform (CWP) meetup attracted over 30 people eager to learn, revealing what trends we’ve seeing in intranets, what to watch out for when building one, and demonstrations of what NZ government agencies are doing in this space. 

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Are outdated myths holding your customer experience back?

SilverStripe CMO Nicole Williams busts some of the common myths holding companies back from outstanding customer experiences. 

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Five simple solutions to break through user testing barriers

Are you the lone ranger of user testing in your company? We share some tips on breaking through barriers and creating a culture of listening to users. 

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Sorcerer wanted

We are searching for an open so(u)rcerer to join our product development team in their epic quest towards SilverStripe 4. Are you the one we're seeking? 

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5 ways to write less and craft better content

Posted in Marketers

Tagged content marketing

Posted 15 December 2016

Some practical advice to create more results with less online content.

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Direction ‘16: key takeaways and interviews

Posted in Developers, Marketers

Tagged event

Posted 17 November 2016

Key takeaways from Web Directions Sydney 2016, plus interviews with Cards Against Humanity, Fairfax Media and Optus

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SilverStripe Wellington Office Earthquake Updates

All staff safe and client services at normal levels. Updates on the Nov 14 earthquake affect on SilverStripe Wellington.

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How delightful digital experiences boost customer loyalty

Digital experiences that meet expectations are no longer enough, we expect to be delighted. For the companies that meet this high bar the reward of higher loyalty, lower churn and increased revenues will be well worth the effort. 

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Announcing StripeCon Asia-Pacific 2016

Crikey! The first StripeCon Asia-Pacific is coming to Sydney this November. Find out all the details including how to register and submit talks. 

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Site of the Month: Kohler Credit Union

This month’s “Site of the Month” is from SilverStripe Professional Partner—Dynamic Agency for Kohler Credit Union.

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The most important part of Product Ownership: Providing purpose

Becoming a successful Scrum Team depends on creating a shared sense of purpose. This blog explains why purpose is so important and how you share this with your team as a Product Owner. 

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