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Claire Hodds


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Member since Oct 2017


13 Blog posts


The Buzz on Best-of-Breed

In marketing, there has never been more tools at our disposal—the range of tech options is endless! Find out how the benefits of adopting a best-of-breed marketing technology stack can improve your marketing efforts.

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We're getting personal

While personalising first names in emails has become commonplace, there is a wider world of personalisation to be explored. For the final principle of the Powers of Persuasion series, we take a look at how your organisation can build trust online by personalising the user’s experience.

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Trust Me

When we make decisions, we look to people we trust to decide what we should do. For the fifth principle of the Powers of Persuasion series, we take a look at how your organisation can build trust online.

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Following the herd

When we're uncertain on how to behave, we look to others for guidance. For the fourth principle from our Powers of Persuasion eBook, we take a look at how you can use social proof in your communications to influence a person when they are making a decision.

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Make Your Look Matter

An essential part of the online user experience is all about how you design your site. As the third principle from our Powers of Persuasion eBook, we are looking at how the look of your site can influence the user for the better!

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Clickbait with a Conscience

Figuring out how to use clickbait to entice and influence your audience can be tricky. This month, we are looking at the second principle from our eBook “Powers of Persuasion" – using nice clickbait.

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Influencing for good in the Public Sector

Influencing change in the public sector is tricky, especially when you’re trying to curb behaviour. In this post we look at just 1 of the 6 principles from our upcoming ebook on influencing for good, the principal being 'the magic of three'.

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Tame the Content Beast Part 5: This is for everyone

In the final part of our Tame the Content Beast series, we highlight a crucial step in crafting your web content, accessibility. Our simple checklist will help you ensure your content is accessible to everyone. 

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Tame the Content Beast Part 4: Constant feedback

There's nothing worse than writing a long piece of content just to realise it doesn't resonate with the audience and tanks in search. Constant feedback is crucial for avoiding this and ensuring your content remains on target.

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Tame the Content Beast Part 3: Being ruthless

Posted in Marketers

Tagged marketers

Claire Hodds

by Claire Hodds

Posted 5 April 2018

Be ruthless when creating your content. People want immediate information, simple answers and relevant insight from your content. Here’s how you can be ruthless with content and how to only put your best foot forward.

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Tame the Content Beast Part 2: Data driven decision making

Posted in Marketers

Tagged marketers, Data

Claire Hodds

by Claire Hodds

Posted 20 March 2018

Using data to inform decisions is the crucial next step in taming the content beast. In part 2 of this series, we look at how our trusted ally Google Analytics and some other useful tools can aid us on our content creation journey.

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Tame the Content Beast Part 1: User First

Posted in Marketers

Tagged marketers

Claire Hodds

by Claire Hodds

Posted 8 March 2018

In the first of our 'Tame the Content Beast' series we discuss why defining your user is the first step to take in the content creation process. Having a clear idea of your user and audience in mind, helps to effectively target your messaging and content.

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4 social media lessons from NZ Police

The New Zealand Police have some great advice on the use of social media in marketing. Here's what they had to say about how they best connect to their audience, as well as shedding light on the future of social media in emergency services.

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