's User profile

When we're uncertain on how to behave, we look to others for guidance. For the fourth principle from our Powers of Persuasion eBook, we take a look at how you can use social proof in your communications to influence a person when they are making a decision.

An essential part of the online user experience is all about how you design your site. As the third principle from our Powers of Persuasion eBook, we are looking at how the look of your site can influence the user for the better!

Figuring out how to use clickbait to entice and influence your audience can be tricky. This month, we are looking at the second principle from our eBook “Powers of Persuasion" – using nice clickbait.

Influencing change in the public sector is tricky, especially when you’re trying to curb behaviour. In this post we look at just 1 of the 6 principles from our upcoming ebook on influencing for good, the principal being 'the magic of three'.

In the final part of our Tame the Content Beast series, we highlight a crucial step in crafting your web content, accessibility. Our simple checklist will help you ensure your content is accessible to everyone. 

There's nothing worse than writing a long piece of content just to realise it doesn't resonate with the audience and tanks in search. Constant feedback is crucial for avoiding this and ensuring your content remains on target.

Be ruthless when creating your content. People want immediate information, simple answers and relevant insight from your content. Here’s how you can be ruthless with content and how to only put your best foot forward.

Using data to inform decisions is the crucial next step in taming the content beast. In part 2 of this series, we look at how our trusted ally Google Analytics and some other useful tools can aid us on our content creation journey.

In the first of our 'Tame the Content Beast' series we discuss why defining your user is the first step to take in the content creation process. Having a clear idea of your user and audience in mind, helps to effectively target your messaging and content.

The New Zealand Police have some great advice on the use of social media in marketing. Here's what they had to say about how they best connect to their audience, as well as shedding light on the future of social media in emergency services.