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Tame the Content Beast Part 5: This is for everyone

In the final part of our Tame the Content Beast series, we highlight a crucial step in crafting your web content, accessibility. Our simple checklist will help you ensure your content is accessible to everyone. 

Posted in Marketers

Tagged marketers, content, accessibility

Claire Hodds

by Claire Hodds

Posted 3 May 2018

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Site of the Month: Vitora

September’s Site of the Month is Vitora by the skilled team at Web Torque, a digital agency and SilverStripe Professional Partner based in Auckland, New Zealand.

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Make Your Look Matter

Posted in Marketers

Tagged design, public sector, marketing, communications

Claire Hodds

by Claire Hodds

Posted 11 September 2018

An essential part of the online user experience is all about how you design your site. As the third principle from our Powers of Persuasion eBook, we are looking at how the look of your site can influence the user for the better!

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The latest from the Christchurch SilverStripe community

Posted in Open Source, Marketers

Tagged community, meetup

Jessica Hill

by Jessica Hill

Posted 31 August 2018

The SilverStripe community recently met in Christchurch where we heard about GitLab continuous integration and a new module providing a step-by-step guide for users. A call was also put out for developers to collaborate on a number of modules.

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Clickbait with a Conscience

Figuring out how to use clickbait to entice and influence your audience can be tricky. This month, we are looking at the second principle from our eBook “Powers of Persuasion" – using nice clickbait.

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Auckland Meetup: GraphQL, React & SilverStripe 4

Posted in Open Source, Marketers

Tagged meetup, community, graphql, react, SS4, SilverStripe 4

Daniel Triebsch

by Daniel Triebsch

Posted 24 July 2018

The SilverStripe community recently came together for a long overdue meetup in Auckland, and heard presentations showcasing GraphQL, React, and SilverStripe 4.

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Module of the Month: Focus on what matters

Focus Point is SilverStripe’s Module of the Month. It provides a solution for automatic image cropping, enabling content editors to easily set and crop imagery from a focus point, instead of the centre point of the image.

 

 

 

 

 

 

 

 

 

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Site of the Month: Fittopia

Impulse Digital are creators of this months 'Site of the Month' for their work on Fittopia.com.au. Impulse Digital developed an online lifestyle platform for Fittopia that helps fitness businesses to connect with media outlets. Read more about the project and what modules were used here.

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Introducing the SilverStripe Resources Centre

Announcing the launch of our brand new, completely free Resources Centre, where we've brought together years of expertise into one place. You will find a collection of downloadable content including case studies, eBooks, whitepapers and more. 

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Meeting up with the SilverStripe community

Posted in Open Source, Marketers

Tagged community, SS4, search, meetup

Daniel Triebsch

by Daniel Triebsch

Posted 30 May 2018

At our most recent SilverStripe Meetup in Wellington, the community came together to learn about upgrading to SilverStripe 4, the dos, the don'ts and the benefits of upgrading to 4. SilverStripe developers Charlie and Marco also unpacked the topic of search, of which you can view in this post.

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Influencing for good in the Public Sector

Posted in Marketers

Tagged public sector, marketing, communications

Comments 2

Claire Hodds

by Claire Hodds

Posted 17 May 2018

Influencing change in the public sector is tricky, especially when you’re trying to curb behaviour. In this post we look at just 1 of the 6 principles from our upcoming ebook on influencing for good, the principal being 'the magic of three'.

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Site of the Month: Camden Council

Posted in Developers, Marketers

Tagged marketers, Site of the month, developers

Dani Smith

by Dani Smith

Posted 8 May 2018

Camden Council is May's 'Site of the Month'. Built by Solutions Outsourced, it is an innovative, accessible, visually engaging design built to ease pressure on the Council's call centre. 

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Tame the Content Beast Part 5: This is for everyone

Posted in Marketers

Tagged marketers, content, accessibility

Claire Hodds

by Claire Hodds

Posted 3 May 2018

In the final part of our Tame the Content Beast series, we highlight a crucial step in crafting your web content, accessibility. Our simple checklist will help you ensure your content is accessible to everyone. 

 read

Tame the Content Beast Part 4: Constant feedback

Posted in Marketers

Tagged marketers, content

Claire Hodds

by Claire Hodds

Posted 19 April 2018

There's nothing worse than writing a long piece of content just to realise it doesn't resonate with the audience and tanks in search. Constant feedback is crucial for avoiding this and ensuring your content remains on target.

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Site of the Month: So Resi

Posted in Developers, Marketers

Tagged Site of the month, developers, marketers

Daniel  Ralphs

by Daniel Ralphs

Posted 11 April 2018

April's 'Site of the Month' comes from SilverStripe Professional Partner Positive Technology. This site offers a clean, feature rich, responsive user experience and is well directed towards its target audience.

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Tame the Content Beast Part 3: Being ruthless

Posted in Marketers

Tagged marketers

Claire Hodds

by Claire Hodds

Posted 5 April 2018

Be ruthless when creating your content. People want immediate information, simple answers and relevant insight from your content. Here’s how you can be ruthless with content and how to only put your best foot forward.

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Marketing and Agile: Practical advice for becoming an Agile marketer

Posted in Agile, Marketers

Tagged marketers, agile

Comments 1

Nicole Williams

by Nicole Williams

Posted 4 April 2018

You already know how marketers can embrace Agile processes and methodologies, here's how to get started as an Agile marketer, increase outputs and deliver results.

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Marketing and Agile: Helping marketers keep up

Posted in Agile, Marketers

Tagged marketers, agile

Nicole Williams

by Nicole Williams

Posted 21 March 2018

Agile isn't just for development teams! More marketing teams are becoming advocates for Agile processes as they realise the positive impact it has on their workflows. Here are the reasons why Agile is valuable for marketing teams.

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Tame the Content Beast Part 2: Data driven decision making

Posted in Marketers

Tagged marketers, Data

Claire Hodds

by Claire Hodds

Posted 20 March 2018

Using data to inform decisions is the crucial next step in taming the content beast. In part 2 of this series, we look at how our trusted ally Google Analytics and some other useful tools can aid us on our content creation journey.

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CIO-CMO Exchange for marketing and digital leaders event 2018 recap

Posted in Marketers

Tagged marketers, events, CIO, CMO

Andy Rycroft

by Andy Rycroft

Posted 15 March 2018

We recently participated in the Auckland CIO-CMO event to learn from digital leaders and marketing executives who are on the frontline of digital innovation and trends. Read the event recap from SilverStripe Account Director, Andy Rycroft. 

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Tame the Content Beast Part 1: User First

Posted in Marketers

Tagged marketers

Claire Hodds

by Claire Hodds

Posted 8 March 2018

In the first of our 'Tame the Content Beast' series we discuss why defining your user is the first step to take in the content creation process. Having a clear idea of your user and audience in mind, helps to effectively target your messaging and content.

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Event Marketing Part 4: Pre planning your post event plan

Posted in Marketers

Tagged marketers

Nicole Williams

by Nicole Williams

Posted 6 March 2018

In the final part of this series, Nicole discusses the importance of having a post-event plan, because if you can't measure your success how do you know if attending the event was worthwhile?

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