Blog

In the first of our 'Tame the Content Beast' series we discuss why defining your user is the first step to take in the content creation process. Having a clear idea of your user and audience in mind, helps to effectively target your messaging and content.

In the final part of this series, Nicole discusses the importance of having a post-event plan, because if you can't measure your success how do you know if attending the event was worthwhile?

We continue to release our series of StripeCon New Zealand 2017 videos, this time hearing from John Milmine of DNA and Paul Clarke from SilverStripe on the topic of content blocks. 

Standing out from the crowd at an expo with thousands of guests is not easy, but with these tips, you'll have lots of attendees 'oooing and ahhing' at your event booth.

Google Analytics isn't just for data teams. Content designers often underutilise Google Analytics when it can be a great tool for making sure content is hitting the mark, but note there are still some traps to avoid.

Your audience wants someone who works for your company and knows the product, so don't send promo girls, send your best! In part two of this series, Nicole explains the smartest ways to staff your booth.

What makes a great event? How do you create an excellent competition? What is the best way to capture leads? These questions and many more are answered in this four part series, diving deep in to the dos and don'ts of event marketing.

How we produce, distribute and consume content is changing. To illustrate our thinking on the topic, our future of content delivery series in now available to download for free. If you're a marketer or CMS user, learn what is happening in the content space and what you should keep an eye out for.

Everyone's got their favourite tools for getting the job done. SilverStripe Product Marketer, Andrew Underwood, lists 10 of his favourite tools for marketers to try this year. 

January's 'Site of the Month’ was built by Toast, a SilverStripe Professional Partner based in Auckland, New Zealand. Check out Toast’s incredible work and see what modules they leveraged to complete the build.

Daniel Ralphs shares his experiences of becoming a marketing intern here at SilverStripe, and recollects the highlights of his three months with us and his journey to becoming a SilverStriper.

The purpose of terminology is to ease conversation and clarify understanding, but can often have the opposite effect. In this blog post, Chris Joe discusses why more thought should be put into the use of terms to increase understanding and reduce exclusion.

November's 'Site of the Month' goes to NRG Systems. This interactive and highly informative website was created by SilverStripe Professional Partner Bluehouse Group. In this post we outline their processes to get this site off the ground and the success it has brought to NRG Systems.

The New Zealand Police have some great advice on the use of social media in marketing. Here's what they had to say about how they best connect to their audience, as well as shedding light on the future of social media in emergency services.

Design is a lot like magic, as it can be used for both good and evil. SilverStripe Principal Designer James Ford, provides a fun and enlightening breakdown of the concept of dark patterns and how they are used to influence our behaviour.

SilverStripe is on it's way to becoming a polygot, mastering all the languages. Senior developer Robbie Averill talks us through how SilverStripe is approaching multi language and localisation support with our fluent module. 

Google Analytics provides an abundance of information when it comes to understanding the behaviour happening on a website. Lana Gibson from Lanalytics helps us to understand and interpret the key trends available in Google Analytics. 

A/B testing is the best way to figure out what marketing messages and creative content appeal to your audience the most. Learn how the SilverStripe Marketing team implement variant testing so you too can increase your website’s engagement and conversions.